What is a Cookie?
Cookies are short text files that are downloaded to your device when you visit a website. At each subsequent visit the cookies are sent back to the website that originated them (first-party cookies) or to another site that recognizes them (third-party cookies). Cookies are useful because they allow a website to recognize a user's device. They have different purposes such as, for example, allowing you to efficiently navigate pages, remember favorite sites and, in general, improve the browsing experience. They also help ensure that the advertising content displayed online is more targeted to the user and his interests.
Depending on the function and purpose of use, cookies can be divided into four categories: essential cookies (strictly necessary), performance cookies, functionality cookies and cookie targeting.
They allow you to move around a website and use its functions. In the absence of these cookies, the requested services can not be provided. An example is the storage of actions (eg text entered) to return to the previous pages within the same session.
They collect information about the use of a website by visitors, for example the most visited pages and the eventual display of site error messages. These cookies do not collect information that can lead to a profiling of visitors. All information obtained is aggregated (therefore anonymous) and used only to improve the functioning of the site.
Allow the site to remember the user's choices (such as his name, his language and the geographical region in which he is located) and to provide advanced and more personalized features. For example, a website may be able to provide tax information locally using a cookie to store the province in which the user is currently located. The functionality cookies can also be used to provide certain services requested by the user, such as playing a video. The information collected by these cookies can be made anonymous and do not keep track of the user's browsing activities on other websites.
They are used to provide more targeted advertising content to the user and his interests. They also allow you to limit the number of appearances of an advertisement and at the same time determine the effectiveness of an advertising campaign. Remember if a user visited a website or not, sharing this information with other organizations (eg advertisers). Targeting or advertising cookies are often linked to site features provided by other organizations.
You can enable or disable all cookies or a part of them, or delete cookies that have already been defined by modifying their settings from the settings menu of the browser used. In doing so, it is important to know that all the interactive features of the website will no longer be available.